This week is all about the best stories, news, and articles from the Japanese food and beverage industries.
Japanese Food & Beverage: the Best of the Internet
Shochu Struggles to Grow Outside of Japan
Shochu and awamori are Japan’s native spirits, but they have not caught on outside of the country. This is in stark contrast to Japanese whisky and its explosive sales growth.
There are a variety of reasons for shochu’s lackluster export performance. But oddly enough, it mainly comes down to color and taxes.
The Drinks Business dives into these details and does a great job covering the obstacles the shochu and awamori industries face.
Diving into the Classic Highball
It’s just whisky and soda, right? The highball is a simple drink, but it can also taste amazing if executed properly.
I’ve previously written about the Japanese whisky highball. And few posts have been as enjoyable to create.
Well, the Concrete Playground has a slightly different angle on this classic drink. And it’s quite good. Learn about the drink’s history, some fun facts, and a cocktail recipe.
Throwing a Hand Roll Party at Home
Making sushi at home doesn’t have to be hard. Classics like temaki and chirashi are fairly simple to make and can be a lot of fun.
Just One Cookbook’s Namiko Chen and sushi chef Sho Boo team up with Thrillest and tackle simple home sushi.
From Shinjuku to Chichibu, Nat Geo Does Sake
Take a tour of the sake scene in Shinjuku with a National Geographic writer and photographer. After much boozing, they leave Tokyo and head to some rural breweries in Saitama.
Few weave a story as well as Nat Geo. Even though their sake journey doesn’t go very far or deep, I’m glad I tagged along.
Rampaging Bears and the Wine Grapes They Left Behind
A winery in Aomori has turned misfortune into a marketing opportunity. Sun Mamoru’s new wine “Danger” is named after the bears that ate a significant chunk of their grapes.
It sounds like a win-win for the bears and the winery. The Mainichi covers this humorous tale.
Follow the Japanese Bar on Social Media
Connect with our latest posts, the newest Japanese beverage info, and get exclusive promotional offers. Level up your Japanese food and beverage IQ!